Barbershop
Santacruz, Bombay

Commercial

The concept behind this project was to bring back to life the elements of the original ‘Barber Shop’ and transporting an otherwise stiff and formal environment into an uber-cool and fun area where boys can stylishly be transformed into men!

The black and white chequered floors that run throughout the salon adds the element of youthful fun while the American-walnut coloured hard wood walls stand for the strong intelligent brawn that will be clientele to this establishment.

Suspended right through the centre of the salon are vessels that carry our boys making them men be it airborne, underwater or on the water's surface! Interesting memorabilia (strictly for men) find a home here amidst the numerous reflecting surfaces that cover the walls either elegantly framed or laser cut to please and tease you!

'The Barber Shop' in all its original glory stands tall, tweaked to satisfy the male ego where men will be men!

The Sublime Nature of Being’ is an immersive, multi-sensory group exhibition of innovative works by contemporary artists that explore the universal human experience of awe and reverence inspired by nature, and its ability to conjure an emotional understanding that transcends rational thought, words and language.

Curated and produced by Ambika Hinduja Macker, artist, founder and creative director of art and design firm Impeccable Imagination, in collaboration with ICD Brookfield Place, 'The Sublime Nature of Being' invites the viewer to participate emotionally, imaginatively and sensorially while exploring our relationship to the surrounding environment. From the ethereal and divine to the ephemeral and personal, the exhibition is an Alchemic Sonic Environment that features a variety of sculptures, modular components and spacial sound to stir hope and deep reflection.

What is the sensation we experience while interacting with nature when words fail or we find ourselves awed beyond reason? How does an artist convey the indescribable and translate the metaphysical to material? ‘The Sublime Nature of Being’ explores the humbling, purity of the natural cosmos and our relationship to it by creating imagined, transportive worlds, conjured through the magic of creativity.

For centuries, scholars have debated the term ‘Sublime’ in relation to works of art, and artists have sought to evoke or respond to it. But what is ‘The Sublime’? The sublime is a philosophical approach and state of mind often defined as having the quality of such greatness, whether spiritual, physical, aesthetic or moral, that our ability to perceive or comprehend it is temporarily overwhelmed by a sense of the wonder and impermanence of the universe.

The Sublime Nature of Being’ explores aspects of this philosophy and the modern interpretation of the Japanese term ‘Ukiyo’ meaning ‘living in the moment, detached from the bothers of life,’ and examines the belief that contemplation of these themes leads to the subsequent feelings of admiration and responsibility. This allows for the intertwining of aesthetics and ethics, two key elements that are relevant to society today, especially in light of change and apprehension as we consider the future of humanity.

Creating an immersive and multisensory experience that includes three-dimensional installations, sound and scent, a play on time and space, contrasts of light and shadow, elemental materials and fluid forms, ‘The Sublime Nature of Being’ invites the audience on a unique journey with a contemplative dimension – a search for a higher truth. By stepping into the space, one is transported into a utopian sanctuary of tranquility and beauty, providing a temporary reprieve and poetic antidote to the external chaos of the present day.